During Jeff’s thirteen-year career in the consumer packaged goods industry he has held a wide range of sales roles from his first as a Territory Manager with Unilever Canada to Trade Marketing Director for L’Oreal Canada.

While with L’Oreal he was asked to lead the Global Sales Training Initiative based in Paris, France. His work took him to many corners of the world and he has worked with sales teams from more than 80 countries in building Account Management, Trade Marketing, Merchandising, Category Management and Sales Leadership skills.

In 2007, Jeff launched “Sales Is Not Simple International” in Calgary, Alberta.